This actually started as a reaction to a bullshit Yoplait ad I saw while watching TV online - something about how low-fat yogurt, cereal, and a fruit are acceptable for 2 meals a day. And then I started calculating calorie counts and then I realized that this is not what I do best.
Because I don't feel like I have to break down how few calories that suggested "2 week tune up" is. It's fucked. It's a horrible, insidious suggestion that reentreches how women's bodies are WRONG WRONG WRONG. Because this ad isn't oriented at men - though I'll acknowledge this might mess up some men at the same time - it is beyond a doubt aimed at women. Because we're wrong. We need a "tune up" that consists of too few calories combined with exercise. We need a bunch of other shit like fake eyelashes, 30 day "shred" plans, videotapes, DVDs, blahblahblah.
All of our lives are devoted to this wrongness.
Of course I believe in health. Of course I think it matters. But there is not a single goddamn thing about starvation-style diets combined with exercise with a goal of losing weight that will almost certainly come back immediately. Not to mention that the whole connection of a SPECIFIC BRAND of low-fat yogurt (as if it has the magical formula to make you look hot at your high school reunion, as suggested in the ad I saw) isn't some gross consumerist crap that just makes us believe that we can buy the happiness that will make up for us being WRONG.
And I'm just so tired of wrongness. Tired of all of these plans, deals, videos, weekends away, diets, shreds, fucked up rules. I'm tired of being wrong. I no longer have the energy to pretend that any of it works (hint: long term, it doesn't), to pretend that I believe that it matters. I'm tired of accepting that I'm wrong.
Because maybe a world that tells me who I am is wrong is wrong.
The Virtual Pub Is Open
1 day ago